Role:

Art Director

Objective:

I led the creative vision across the brand’s digital and physical touchpoints, including the website, social media, and print collateral. I collaborated with developers, freelance designers, and marketers to craft a cohesive design language that showcased Circle’s customizable features and educated families on healthier digital habits. My work aimed to create a unified, intuitive, and visually compelling brand presence across all channels.

Circle Media

Close-up of a computer mouse with a downward-pointing arrow symbol.

Green text inside an oval reads 'SOCIAL MEDIA'.

Illustration of a girl with dark hair, glasses, wearing yellow polka-dot shirt, using a smartphone, surrounded by speech bubbles with greetings in different languages, and text indicating Duolingo's app is up 200%.

Infographic showing that 70% of children check their mobile devices within 30 minutes of falling asleep at night, with a visual of a smartphone displaying 9:00.

A bird's-eye view of children using multiple electronic devices on a light blue table, with annotations showing usage times of 45 minutes, 2 hours, and 3 hours.

Smart home app screens for parental controls, setting bedtime, filter settings, and off times, with a white smart device labeled 'circle' in the foreground.

Laptop and smartphone screens displaying a website for Circle, a parental control app, featuring a girl under a blanket using a tablet, with the website highlighting managing screen time and content filtering.

Interactive and Informative

Circle has such a robust amount of features to help families to develop healthy online habits. So I developed an animation that could be used on the site or broken down in various channels to help inform new and even current customers.