Lume Web Quiz

Role:

Associate Creative Director

Objective:

As Associate Creative Director, I supported the Head of Creative in developing Lume’s online quiz experience. Collaborating with brand, web, marketing, and UX teams, we created an interactive tool that guided new users to their ideal odor-control solutions—helping increase engagement and product discovery among women exploring Lume for the first time.

Collage of beauty and skincare products with women smiling and playful illustrations, featuring skincare bottles, creams, and a shower curtain with pink and red tones.
Green word 'ICONS' inside an oval outline.
A minimalist line drawing of a human torso, highlighting the back and shoulder area.
Stylized line drawing of a nose and lips with a lipstick, in purple outline, inside a purple circle.
Line drawing of a person's torso, wearing underwear, with a purple circle outline.
Purple outline of a cactus with two arms inside a circular purple border.
An icon of a car on a snowy or icy surface, with snowflakes or dots underneath.
Line drawing of a female reproductive anatomy, including the uterus, fallopian tubes, and ovaries, with a shaded area in the lower left indicating a specific region.
Icon of a pair of purple underwear inside a circular border.
Line art of a person's back, shoulder, and arm, with a highlight on a tender spot near the shoulder blade.
A stylized cartoon ladybug with a purple outline and body, featuring large wings with circular spots, inside a purple circle.
Green 'IN USE' sign on a black background
Mobile app screen showing a quiz question about controlling body odor or sweat with options for pits, privates, underboobs, butt, foot, and skin folds.
A mobile app quiz screen asking about skin concerns, with options for dry skin, hyperpigmentation, keratosis pilaris, or none of these, and a section about deodorant ingredients.
Green oval with the word 'PHOTOGRAPHY' inside
A person with dark skin holding a tube of Lumē whole body deodorant with a pink background. There is a small dot of cream on their hand and a tiny dollop of cream on their wrist.
A person with dark skin is applying body powder under their armpit using a blue and white container labeled 'Lume'. The person is wearing a pink sports bra and a bracelet on their wrist, with a pink background.
Close-up of person holding a Lumi Whole Body Deodorant spray can against pink background. The person wears pink underwear, has dark skin, and is standing sideways.
A can of Lumi Whole Body Deodorant placed between two women wearing pink underwear, showcasing the product's label.
A person holding a Lumé Whole Body Deodorant spray can in front of a pink background, with the person wearing a light pink top and a bracelet on their wrist.
Collection of Lumé whole body deodorant, body wash, and a pack of wipes on a pink tiled bathroom countertop with a pink textured bath sponge and a clear acrylic shelf in the background.
Three tubes of Lumé whole body deodorant on a pink bathroom counter with a pink tiled wall and a mirror reflecting the deodorants.
A hand holding a white bottle of Lumé Whole Body Deodorant. On a pink surface, there are additional Lumé products, including a tube of cream, a box of deodorant, and a pack of disposable wipes, all with pink and orange labels. The background features
Three bottles of Lumé whole body deodorant in orange, purple, and blue packaging, with the orange bottle held by a hand against pink tiled wall.
Mobile app screen showing a quiz question about deodorants and antiperspirants, with four product options: Solid Stick, Spray, Cream Tube, and Cream Stick.
A smartphone screen displaying a greeting message with a cartoon illustration of a woman in a purple top, smiling and waving, set against a pink radiant background. The message says, "Nice to meet you, Meg! Let's get your perfect Lume match."
Mobile screen showing Lume quiz webpage with a woman smiling, holding skincare products, and a greeting from Dr. Shannon Klingman, MD, inviting users to take a quiz about odor control.
Logo with green text 'MOCK UPS' inside an oval outline.
A mobile phone screen displaying a skincare product advertisement from Lume with various odor control products, including deodorants, on a pink tiled background.