Beam Buttcare

Role:

Freelance Art Director

Objective:

I led the design of the new website launch and packaging to create a modern, elevated look for today’s health-conscious consumer. The website featured custom animations and illustrations that brought the brand to life—bold, approachable, and unafraid to talk openly about the body and its needs. Every design choice was made to feel fresh, human, and empowering, reflecting a new standard for modern wellness.

An orange outline of a computer mouse with a downward-pointing arrow inside.
Mock UPS logo with green text inside an elongated oval outline
A website homepage for a product called Beam, which offers butt care products. The page features images of different types of butts, product packaging, and promotional content emphasizing butt health and normalization.
The webpage features a product called 'The Hole Mask' in pink packaging, with product detail sections, a smiling woman, and online shopping options. It also includes a community subscription section and navigational links.
A website homepage promoting Beam hemorrhoid treatment with images of the product, a smiling woman, hands dispensing the product, and a subscription section for the community newsletter.
Green oval label with the word 'PACKAGING' in green uppercase letters
Pink packaging box for Beam Hole Masks, with instructions and product information printed on it.
Bright pink box and individual pink packets of BEAM The Hole Mask skincare product on a lavender background, with some packets open and tissue inside one.
Packaging design for Beam Hemorrhoid Treatment, featuring orange color, product information, usage instructions, ingredients, and warnings, with a diagram of a pump dispenser.
Set of hemorrhoid treatment products including boxes and spray bottles with orange and white packaging on a pink background.