Slumberkins Campaigns

Role:

Senior Art Director

Objective:

As Senior Art Director at Slumberkins, I led a team of designers and producers in building a whimsical, story-driven world where creatures and lessons come to life. From ads and emails to print and video, our creative direction invited children and families to connect deeply with the brand’s imaginative universe.

Close-up of a computer mouse with a downward arrow symbol on it.

Mythical Creatures

This campaign was inspired by the original creatures from Slumberkins and their ability to give children the confidence to imagine and explore without boundaries. This Mythical Creature campaign was designed to take you on a journey to places where stars shine bright, dandelions dance, and your little ones imagination comes to life.

Three smartphone screens displaying a children's toy website called Slumber Kings, featuring plush mythical creatures, with colorful whimsical backgrounds including stars, clouds, sailboats, and rockets.

A young girl with dark curly hair and brown skin lying in bed with a beige blanket, holding a yellow plush toy, while someone adjusts her plush toy's face.

A child's bicycle handlebar basket containing two plush toys: a large pink fluffy stuffed doll and a smaller green plush creature with teal ears and a star on its forehead, on a path outdoors.

Young boy with snorkeling gear smiling and holding a pink plush toy, standing behind a white surface with large window and trees outside.

Two children playing with stuffed animals and a telescope indoors near a white curtain and a window.

A woman helping a young girl learn to ride a bicycle on a dirt path in a park, with trees and greenery around.

Super Hero Camp

Slumberkins Super Hero Camp was designed to help children discover ways to set boundaries, ask for help, show kindness, and find their super powers within. The scope of this campaign included a direct mailer, free resources, video mediations and more.

Green text saying 'VIDEO' inside an oval outline on a black background.

Three phones displaying promotional content for Slumberkins Summer Hero Camp 2022 with colorful backgrounds and plush animal characters. Surrounding illustration of a cartoon hero sloth figure with a red cape and white suit, standing on a yellow background with stars.

A digital screenshot with the word 'PRINT' displayed in the center inside an oval outline.

A promotional flyer and brochure for Hero Camp, featuring a girl in a superhero costume with a plush toy and a woman with a child reading the brochure. The flyer displays a girl posing outdoors with a toy, surrounded by stars and a sunburst background, with the text "Discover Your Superpowers Within!" The brochure shows a cartoon hero character, information about Hero Camp, skill-building activities, and a photo of a mother and child reading the brochure.

Green text reading "PHOTOGRAPHY" inside an oval outline.

A young boy smiling while holding a plush toy dressed as a superhero with a mask and red boots, standing inside a circular metallic frame.

Two young girls standing outdoors on a wooden bridge, each holding a plush toy of a superhero character. The sky is partly cloudy.

Child's superhero-themed costume and handmade craft items, including a red cape with a lightning bolt, a plush toy, and greeting cards, displayed on wooden steps.

Two children behind a table with colorful plastic bottles and a soccer ball in the center, engaged in a creative activity.