Hanna Andersson

Role:

Senior Designer

Objective:

Hanna Andersson’s family matching pajamas is one of the company’s signature campaigns. With over 35 collections of festive holiday collections, I was tasked with creating a new shop that would allow customers to shop and find the perfect set of pjs for the whole family.

Icon of a computer mouse with an orange outline and arrow pointing downward.

Text that reads 'insta-javes' with a small red heart below and the hashtag '#HANNATRADITIONS' at the bottom.

Three holiday-themed promotional images on a white background, including children in Christmas costumes and a display of folded sweaters on a white iPhone.

Instagram and social stories are key to showing and allowing customers to share their#hannatraditions. As the senior designer, I pitched “insta-faves” and developed Instagram stories and influencer pages on the site for the family matching holiday season.

Computer and smartphone displaying a family holiday pajama shopping website with children in matching festive pajamas.

Hanna Holidays

These collections had so many great items for a family to choose from that it was key to showcase all of the great collections. Still, it was also important to show other merchandise that could help round out their families’ matching pajamas for the holidays.