Family Matching Shop
Hanna Andersson’s family matching pajamas is one of the company’s signature campaigns. With over 35 collections of festive holiday collections, I was tasked with creating a new shop that would allow customers to shop and find the perfect set of pjs for the whole family.
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In my role I helped to develop the wireframes, UI, and think of the customer journey when navigating through the abundance of merchandise.
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Collaborated with merchants, ecommerce team as well as developers.
Hanna Holidays
These collections had some many great items for a family to choose from that it was key to to showcase all of the great collections, but it was also important to show other merchandise that could help round out their families matching pajamas.
Instagram and social stories are key to showing and allowing customers to share their#hannatraditions. As the senior designer, I pitched “insta-faves” and developed Instagram stories and influencer pages on the site for the family matching holiday season.