My Imagination Takes Me Anywhere
This campaign was inspired by the original creatures from Slumberkins and their ability to give children the confidence to imagine and explore without boundaries. This Mythical Creature campaign was designed to take you on a journey to places where stars shine bright, dandelions dance, and your little ones imagination comes to life.
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I was responsible for the look and feel of this very imaginative campaign. It was important to balance the vibrant colors of the product as well as interworking the brand illustrations. In my role, I managed photoshoots, landing pages, and the budget.
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Photographer: Jenn Bryne
Producer: Julie Lund
Designers: Hilliary Alway, Nguyet Bui
Animator: Will Coker
Stylist: Ada Beil
User Flow
Collaborated with Marketing Director, VP of Community, and E-commerce Director to plan and collaborate on the flow of the campaign. This flow shows the key channels and audiences to plan the campaign.
