Shop the Outfit

This concept was designed to help customers create a personalised look with various high and low price point items curated by Hanna merchants. Included in this concept was a sharable wish-list to post on various social channels to encourage them to get feedback, grow brand awareness and create peer affirmation to help with conversion. Therefore creating a powerful tool for the consumer and the company.

  • In this role, I took the lead in concept and wireframing as well as high-fidelity mocks to help present to leadership.

  • Partnered with the merchants, developers, and eCommerce teams to concept and collaborate.