Power Up Through Play

Slumberkins Super Hero Camp was designed to help children discover ways to set boundaries, ask for help, show kindness, and find their super powers within. The scope of this campaign included a direct mailer, free resources, video mediations and more.

  • Led the team in the look and feel of colors, graphics, and photography.

  • Photographer: Jenn Bryne

    Producer: Julie Lund

    Designers: Hilliary Alway, Nguyet Bui

    Animators: Will Cocker, Kelsey Norrgard

    Creative Director: Stephanie Durham

User Flow

This complex product needed to be mapped out and thought through with marketing and e-commerce to allow the creative team to create assets across many channels with several segmented copy and creative.

Flowchart of a mobile app development process with screens for campaigns, purchases, and post-purchase follow-up, including labels like 'Launch Email,' 'Pre-Purchase Landing Page,' and 'Post Purchase Resource Email.'
Three smartphones displaying colorful slides about summer children's activities and camps, with cartoon character puppets and a superhero mascot on a yellow background.
A children's activity booklet titled "Hero Camp" with a photo of a girl in a park holding a stuffed animal, and an open magazine with a woman and a boy looking at a box with "Hero Camp" branding, decorated with stars and superhero-themed illustrations.

Campaign Photography

Two children, a girl and a boy, playing with colorful plush toy creatures on a blue background, with a box labeled 'To Camper' nearby.
A display of Hero Camp themed items on wooden steps, including a red cape with a lightning bolt, a small blue box, a greeting card, a box labeled "To Camper," a plush toy with a mask, and a card with cartoon characters.
Three children smiling and looking into the camera, with their heads together in a playful pose.
Four children dressed as superheroes and princesses walking on a wooden path outdoors.
Two children playing with a homemade robot made of plastic bottles with numbered labels, and a soccer ball as the head, set against a yellow background.
Young girl in a yellow polka dot top, striped shorts, superhero red mask, red cape, and red wristband, posing confidently against a turquoise background.
A young child smiling and holding a plush toy inside a metallic circular structure, resembling a washing machine or dryer.
Two young girls standing outdoors on a wooden bridge, each holding a plush superhero-themed stuffed animal.