Power Up Through Play
Slumberkins Super Hero Camp was designed to help children discover ways to set boundaries, ask for help, show kindness, and find their super powers within. The scope of this campaign included a direct mailer, free resources, video mediations and more.
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Led the team in the look and feel of colors, graphics, and photography.
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Photographer: Jenn Bryne
Producer: Julie Lund
Designers: Hilliary Alway, Nguyet Bui
Animators: Will Cocker, Kelsey Norrgard
Creative Director: Stephanie Durham
User Flow
This complex product needed to be mapped out and thought through with marketing and e-commerce to allow the creative team to create assets across many channels with several segmented copy and creative.
Campaign Photography
